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Jovita de la Rosa Ortiz Collection donated to Special Collections

June 14, 2015

A small collection of photographs and related material that belonged to a family that lived in San Antonio’s “Laredito” neighborhood has been added to the photographic holdings.  The gift was made by Esther Ortiz Lozano, daughter of Jovita de la Rosa Ortiz.

Jovita de la Rosa Ortiz (1916-1994) was the only child of Magdaleno and Francisca (Villacobos) de la Rosa.  The family, from Matehuala, Mexico, settled in Texas in 1922.  At first, Magdaleno worked for a railway company in the Texas Panhandle.  But by 1927, he had opened his own business, a soda water stand in San Antonio.  Two year later, he moved to a new location at 621 South Laredo Street, in Laredito.  The family living quarters were attached to the rear of the business.  Within a few years, the drink stand became “De la Rosa Café,” serving Mexican food.  The café was well-known for its gorditas and enchiladas.

Jovita was the only daughter of Magdaleno and Francisca.  She attended Immaculate Heart of Mary Catholic School, located only two blocks away from her home.  Afterward, she studied and graduated from Lanier High School.

Jovita’s collection consists of both family snapshots and the work of commercial photographers.  The photos provide insights into the lives of the people that lived in the West Side neighborhood of Laredito in the 1920s to 1940s.

 

Jovita de la Rosa and her wedding party outside the family business and residence shortly before her marriage to Pedro Ortiz at nearby Immaculate Heart of Mary Catholic Church, May 12, 1940.  (MS 454: 115-0161)

Jovita de la Rosa and her wedding party outside the family business and residence, shortly before her marriage to Pedro Ortiz at nearby Immaculate Heart of Mary Catholic Church, May 12, 1940. (MS 454: 115-0161)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jovita de la Rosa (far left) and other participants in a nativity play at Immaculate Heart of Mary Parochial School.  Photograph by Hugo L. Summerville, circa 1928.  MS 454:  115-170)

Jovita de la Rosa (far left) and other participants in a nativity play at Immaculate Heart of Mary Parochial School. Photograph by Hugo L. Summerville, circa 1928. (MS 454: 115-170)

Rev. Eugenio Herran, pastor of Immaculate Heart of Mary Church, poses with the seventh grade graduates of the parish school, including Jovita de la Rosa (seated, second from right), May 29, 1932.  (MS 454: 115-0172)

Rev. Eugenio Herran, pastor of Immaculate Heart of Mary Church, poses with the seventh grade graduates of the parish school, including Jovita de la Rosa (seated, second from right), May 29, 1932. (MS 454: 115-0172)

Newlyweds Pedro and Jovita Ortiz pose between her parents, Francisca and Magdaleno de la Rosa, and her uncle, Ausencio Bernal, May 17, 1940.  They are standing outside De la Rosa Café, 621 South Laredo Street.  (MS 454: 115-0160)

Newlyweds Pedro and Jovita Ortiz pose between her parents, Francisca and Magdaleno de la Rosa, and her uncle, Ausencio Bernal (far right), May 17, 1940. They are standing outside De la Rosa Café, 621 South Laredo Street. (MS 454: 115-0160)

De la Rosa Café, shortly before it was sold to Jovita’s brother-in-law, circa 1946.  Jovita Ortiz is behind the counter next to her parents.   (MS 454:  115-163)

Jovita Ortiz and her parents stand behind the counter at De la Rosa Café, circa 1946.  (MS 454: 115-163)

De la Rosa Café’s 1944 calendar, with images of the U.S. and Mexican presidents.  (MS 454:  115-163)

De la Rosa Café’s 1944 calendar, with images of the U.S. and Mexican presidents. (MS 454: 115-163)

 

One Comment leave one →
  1. Tom Hester permalink
    June 14, 2015 8:41 pm

    Once again, Tom, just terrific!! Bravissimo, Tom H

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