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Fiesta Trades Display Parade

April 20, 2015

Once again during Fiesta San Antonio we present photographs of a former Fiesta event.  The Trades Display Parade was a regular feature during most of the annual celebrations from 1900 to 1949.  The parade was an opportunity for local merchants and manufacturers to display their products.  City leaders and Fiesta officials saw the parade as a way to showcase San Antonio’s business and industrial expansion.   Nearly all sizable businesses entered a vehicle or float, sometimes lavishly decorated.  Participants would often distribute literature and miniature products to the crowds lining the streets.  News articles describe the parade as comparable to the Battle of Flowers Parade in terms of the number of entries and attendance.

In 1948 an illuminated parade, soon to be named Fiesta Flambeau, was added to the Fiesta calendar.  It was an immediate success.  Two years later, the Fiesta Association decided that it was not practical to have three large street parades.  The Trades Display Parade was cancelled and merged into the commercial section of the more popular Fiesta Flambeau.

John A. Albert Plumbing Company float in the last Fiesta Trades Display Parade, Wednesday, April 20, 1949.  (Zintgraff Studio Collection, MS 355: Z-0686-1)

John A. Albert Plumbing Company float in the last Fiesta Trades Display Parade, Wednesday, April 20, 1949. (Zintgraff Studio Collection, MS 355: Z-0686-1)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Horse-drawn entry by Lone Star Brewing Company, April 26, 1905.  (General Photograph Collection, MS 362:  074-1295)

Elaborate entry by Lone Star Brewing Company, April 26, 1905. (General Photograph Collection, MS 362: 074-1295)

Horse-drawn entry by Lone Star Brewing Company, April 26, 1905.  (General Photograph Collection, MS 362:  074-1295)

San Antonio Brewing Association float with two 100 gallon bottles and a dozen XXX beer kegs, April 26, 1905.  (Zintgraff Studio Collection, MS 355: Z-1822-D-22301)

Hansel and Gretel beside a house of bread on Pioneer Flour Mills float, ca. 1910.  (General Photograph Collection, MS 362:  082-0666)

Pioneer Flour Mills float with Hansel and Gretel beside a house constructed of items made from Pioneer Flour, circa 1910. (General Photograph Collection, MS 362: 082-0666)

Group in an Avery truck advertising the R. L. Burnett Company, ca. 1915.  (General Photograph Collection, MS 362:  069-8513)

Group in an Avery truck advertising the R. L. Burnett Company, circa 1915. (General Photograph Collection, MS 362: 069-8513)

Frank Liberto Wholesale Grocers advertising the company’s roosting of coffee and peanuts, ca. 1922.  (General Photograph Collection, MS 362:  077-0145)

Frank Liberto Wholesale Grocers advertising the company’s roosting of coffee and peanuts, circa 1922. (General Photograph Collection, MS 362: 077-0145)

Pioneer Flour Mills float featuring their White Wings Flour, April 25, 1929.  (General Photograph Collection, MS 362:  082-0674)

Pioneer Flour Mills float featuring their White Wings Flour, April 25, 1929. (General Photograph Collection, MS 362: 082-0674)

A & B Axle Service representatives ride in a 1902 automobile, April 23, 1941.  (San Antonio Light Photograph Collection, MS 359:  L-2738-S)

A & B Axle Service representatives ride in a 1902 automobile, April 23, 1941. (San Antonio Light Photograph Collection, MS 359: L-2738-S)

Magnolia Petroleum Company float featuring girls around the company’s Pegasus logo, April 23, 1941.  (San Antonio Light Photograph Collection, MS 359:  L-2738-P)

Magnolia Petroleum Company float featuring girls seated around the company’s Pegasus logo, April 23, 1941. (San Antonio Light Photograph Collection, MS 359: L-2738-P)

Lone Star Brewing Company entry, a giant bottle of Lone Star in a Crosley convertible, (San Antonio Light Photograph Collection, MS 359:  L-2738-R)

Lone Star Brewing Company entry, a giant bottle of Lone Star in a Crosley convertible, (San Antonio Light Photograph Collection, MS 359: L-2738-R)

Del Dunbar, the singing drugstore cowboy, entertains group on Sommers Drug Stores float, April 20, 1949.  (Zintgraff Studio Collection, MS 355: Z-0686-1-C)

Del Dunbar (at microphone, right), the singing drugstore cowboy, entertains group on Sommers Drug Stores float, April 20, 1949. (Zintgraff Studio Collection, MS 355: Z-0686-1-C)

San Antonio Brewing Association float advertising Pearl Beer, April 20, 1949.  (Zintgraff Studio Collection, MS 355: Z-0686-1-B)

San Antonio Brewing Association float advertising their popular Pearl Beer, April 20, 1949. (Zintgraff Studio Collection, MS 355: Z-0686-1-B)

Brown Express truck on North Alamo Street near Grace Lutheran Church, April 20, 1949.  (Zintgraff Studio Collection, MS 355: Z-0686-1-A)

Brown Express truck on North Alamo Street near Grace Lutheran Church, after a rain shower cleared many of the spectators, April 20, 1949. (Zintgraff Studio Collection, MS 355: Z-0686-1-A)

 

 

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