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Macy’s Thanksgiving Day Parade features HemisFair ’68

November 26, 2009

by Rose Rodriguez, Collections Assistant

The Macy’s Thanksgiving Day Parade has been a holiday tradition for more than 80 years. The parade showcases classic character balloons, colorful floats, music and live performances. In 1967, HemisFair ’68 and Texas were able to participate in this annual tradition.

The HemisFair ’68 team was offered a spot in the parade to publicize the fair, scheduled to open the following year in San Antonio. World famous performer and San Antonian, Rosita Fernandez and her daughter, Diana Rosa, were chosen to perform with Los Conquistadores mariachis, Jim Cullum’s Happy Jazz and members of the Chordsmen, and Senorita HemisFair ’68 Hercilia Alderete. Also participating on behalf of Texas were the Kilgore College Rangerettes and the Ranger Band.


Kilgore College Rangerettes, Macy’s Thanksgiving Day Parade, 1967

Parade floats are meant to withstand all types of weather and November 23, 1967 certainly put the construction of the HemisFair ’68 floats to the test. Correspondence from the San Antonio Fair Inc., Records describes how floats built to resemble San Antonio river barges had to be repaired just days before the parade because they had arrived in New York damaged.


Kilgore College Rangerettes, Macy’s Thanksgiving Day Parade, 1967

Rosita Fernandez, Diana Rosa and Los Conquistadores mariachis, Macy’s Thanksgiving Day Parade, 1967

Rosita Fernandez, Diana Rosa and Los Conquistadores mariachis, Macy’s Thanksgiving Day Parade, 1967
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